Monday, April 03, 2006

Adidas | adicolor graffiti

adidas gets it right with adicolor

If you're a regular reader of the Wooster website, then you've followed our ongoing critiques and commentary on how brands either get it right or get it entirely wrong when they attempt to assimilate graffiti and street art into their campaigns.

Not too long ago we took Sony PSP to task for launching an ill-conceived and deceptive campaign that showed how brands should "not" attempt to do these things.

So today, we thought we'd show you what we think is the other side of the coin - how companies can "get it right" with a clever, authentic campaign that gets all the details right.

We love the new campaign that adidas launched recently in Germany for adicolor.

Here's how it works:

First, adidas put up a series of mostly white flyerposters - branded with the adidas logo - that subtley encouraged people to tag the billboard and basically fuck it up.

words from Wooster website

more photos

wooster collective


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