ARI : NIKE AIR

A friend from class shot this "ARI" and thought was some clever work. Matching the typeface, the orange color, the trademark, and the swoosh (swoosh is a lil lop-sided/ but its all good). I think taking something iconic as the nike logo an flipping it- will make it stand out to people. I showed the pic to some people in the shoe biz, and it even took a couple of them a second to see the difference.

- thanks for pic

From this I was inspired to do a lil search of some other forms the nike logo has been used.
Here is the source: http://www.intermundos.org/syncretism.htm

nike tat: http://www.intermundos.org/sinc/nike1.jpg
nike graffiti: http://www.intermundos.org/sinc/nike2.jpg

still looking for more forms- if people have more- post/ or email me and will post.